The service gap is widening. Why? Enterprise contact centers struggle to meet today’s demand for instant, personalized service across channels. 66% of customers are frustrated before they even start talking with a customer service rep. Conversational AI is rewriting the customer service rulebook. This doesn't mean replacing one system with another to do the same process better or faster, but to create entirely new processes and possibilities out of these new opportunities. Join Derek Roberti, VP of Technology at Cognigy, as he explains that providing the CX your customers expect boils down to three main pillars. Rethink your strategy into one that puts AI at the heart of your contact center, which is customer-driven, not machine-led.